Global Certificate in Social Change Marketing Campaigns

• Social Change Marketing Fundamentals: Understanding the basics of social change marketing, its importance, and how it differs from traditional marketing.
• Identifying Target Audience: Techniques to define and segment the target audience, focusing on demographics, psychographics, and behavior.
• Stakeholder Engagement: Strategies to engage stakeholders, build partnerships, and create a network of support for social change campaigns.
• Message Development: Methods to craft compelling, clear, and culturally-sensitive messages that resonate with the target audience.
• Marketing Channels and Tactics: Exploration of various marketing channels and tactics, including traditional, digital, and social media platforms, for effective campaign delivery.
• Monitoring and Evaluation: Techniques to monitor and evaluate the performance of social change marketing campaigns, measuring impact, and adjusting strategies accordingly.
• Behavior Change Theory: Introduction to behavior change theories and their application in creating successful social change marketing campaigns.
• Ethical Considerations: Examination of ethical considerations in social change marketing, ensuring campaigns are respectful, honest, and transparent.
• Scaling and Sustainability: Approaches to scale and sustain social change marketing campaigns, ensuring long-term impact and continued progress towards social goals.