Global Certificate in Competitive Analysis for Twitter

• Twitter Profile Analysis: Understanding the importance of a well-optimized Twitter profile and how to analyze competitors' profiles for best practices. • Twitter Audience Insights: Learning how to gather and interpret data about competitors' Twitter audiences to inform marketing strategies. • Competitive Keyword Research: Identifying relevant keywords and hashtags used by competitors to improve discoverability and engagement. • Content Analysis: Examining the type, frequency, and engagement generated by competitors' Twitter content to inform content strategy. • Twitter List Building: Creating and managing Twitter lists to monitor competitors and relevant industry conversations. • Competitor Follower Analysis: Analyzing the followers of competitors to identify potential leads, influencers, and brand advocates. • Twitter Advertising Analysis: Evaluating competitors' Twitter advertising strategies and identifying opportunities for improvement. • Competitive Benchmarking: Establishing benchmarks for success based on competitors' Twitter performance and adjusting strategies accordingly. • Sentiment Analysis: Understanding how to analyze the sentiment of tweets about competitors to inform brand reputation management.