Advanced Certificate in Donor Portfolio Growth Strategies
-- ViewingNowThe Advanced Certificate in Donor Portfolio Growth Strategies is a comprehensive course designed to equip fundraising professionals with the skills needed to expand their donor base and maximize contributions. In an industry where successful relationships with donors are paramount, this course is increasingly important.
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โข Donor Portfolio Analysis: Understanding the current state of a donor portfolio, including donor segmentation, giving history, and engagement levels. โข Proactive Donor Cultivation Strategies: Identifying and engaging potential major donors through research, personalized outreach, and stewardship. โข Donor Retention Techniques: Implementing strategies to maintain and deepen relationships with existing donors through communication, recognition, and impact reporting. โข Moves Management: A systematic approach to managing relationships with donors and prospects, including identification, cultivation, solicitation, and stewardship. โข Creating a Donor Journey: Designing a personalized and engaging experience for donors that aligns with their interests and philanthropic goals. โข Planned Giving Strategies: Understanding and promoting planned giving options to donors, including bequests, charitable gift annuities, and trusts. โข Donor Data Management: Utilizing technology and data analytics to track donor interactions, analyze trends, and inform fundraising strategies. โข Case for Support Development: Creating a compelling and evidence-based case for support that resonates with donors and inspires philanthropy. โข Donor Events and Recognition Programs: Developing and executing events and recognition programs that deepen donor engagement and inspire loyalty.
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