Executive Development Programme in Ad Campaign Effectiveness Analysis: Impact Assessment
-- ViewingNowThe Executive Development Programme in Ad Campaign Effectiveness Analysis: Impact Assessment is a certificate course designed to empower professionals with the skills to evaluate and optimize advertising campaigns. This program emphasizes the importance of data-driven decision-making and provides insights into the latest analytics tools and techniques.
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โข Unit 1: Introduction to Ad Campaign Effectiveness Analysis
โข Unit 2: Understanding Key Performance Indicators (KPIs) in Ad Campaigns
โข Unit 3: Data Collection Methods for Ad Campaign Impact Assessment
โข Unit 4: Statistical Analysis Techniques in Ad Campaign Effectiveness
โข Unit 5: Attribution Models: Understanding the Customer Journey
โข Unit 6: A/B Testing and Multi-variate Testing in Ad Campaigns
โข Unit 7: Brand Lift Study: Measuring Ad Campaign Impact on Brand Awareness
โข Unit 8: Customer Lifetime Value (CLV) and Ad Campaign Profitability
โข Unit 9: Case Studies: Successful Ad Campaign Effectiveness Analysis
โข Unit 10: Trends and Future Directions in Ad Campaign Impact Assessment
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