Global Certificate in Polling Metrics
-- ViewingNowThe Global Certificate in Polling Metrics is a comprehensive course designed to equip learners with the essential skills needed to excel in the field of polling and survey research. This course is critical for individuals seeking to understand public opinion, voter behavior, and market trends.
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โข Fundamentals of Polling Metrics: Introduction to polling metrics, understanding polling methodologies, and key concepts.
โข Questionnaire Design: Creating effective survey questions, response options, and survey structure.
โข Sampling Techniques: Probability and non-probability sampling methods, sampling error, and representative samples.
โข Data Collection Methods: Online, telephone, in-person, and mail polling methods, with a focus on best practices.
โข Data Analysis Techniques: Statistical analysis, weighting, and adjustments for polling data.
โข Margins of Error: Understanding margins of error, confidence intervals, and their impact on polling results.
โข Reporting and Interpretation: Presenting polling results, avoiding common misinterpretations, and ethical considerations.
โข Trends in Polling Metrics: Examining the evolution of polling metrics and its future.
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