Certificate in Twitter Brand Reputation Management
-- ViewingNowThe Certificate in Twitter Brand Reputation Management is a comprehensive course designed to equip learners with essential skills to manage and enhance a brand's reputation on Twitter. This course emphasizes the importance of Twitter in today's digital landscape and how it can make or break a brand's image.
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โข Understanding Twitter Brand Reputation Management: an overview of the course and the importance of managing a brand's reputation on Twitter. โข Setting Up a Twitter Account for Business: a unit on creating and optimizing a Twitter account for a business, including profile creation and design. โข Twitter Brand Monitoring: techniques for monitoring brand mentions and conversations on Twitter. โข Responding to Negative Feedback on Twitter: strategies for handling negative feedback and protecting a brand's reputation. โข Twitter Crisis Management: best practices for managing a crisis on Twitter, including creating a response plan and coordinating with a team. โข Twitter Analytics: using Twitter's built-in analytics tools to track and measure the success of a brand's Twitter presence. โข Twitter Advertising: an introduction to Twitter's advertising options, including Promoted Tweets and Promoted Accounts. โข Twitter Content Strategy: creating and implementing a content strategy for Twitter, including best times to post and types of content to share. โข Twitter Etiquette and Best Practices: understanding the norms and expectations for behavior on Twitter and how to build a positive reputation.
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