Global Certificate in Donor Portfolio Growth Strategies
-- ViewingNowThe Global Certificate in Donor Portfolio Growth Strategies is a comprehensive course designed to empower fundraising professionals with the skills to expand their donor base and maximize revenue. This course emphasizes the importance of data-driven strategies, prospect research, and relationship building in driving donor growth.
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⢠Donor Portfolio Management: Introduction to donor portfolio growth strategies, understanding donor segments, and creating a donor-centric approach.
⢠Prospect Research and Identification: Techniques for identifying potential major donors, utilizing research tools, and analyzing donor data.
⢠Cultivation and Engagement Strategies: Building relationships with donors, understanding their interests, and creating personalized engagement plans.
⢠Donor Communications: Effective communication strategies, donor stewardship, and creating compelling stories that resonate with donors.
⢠Moves Management: Implementing a systematic approach to managing donor interactions, including identification, cultivation, solicitation, and stewardship.
⢠Solicitation and Ask Strategies: Techniques for making successful solicitations, addressing objections, and negotiating gift agreements.
⢠Donor Retention and Upgrading: Strategies for retaining existing donors, identifying opportunities for upgrading, and creating a culture of philanthropy.
⢠Data Analysis and Metrics: Utilizing data to measure donor portfolio growth, tracking key performance indicators, and making data-driven decisions.
⢠Ethics in Donor Portfolio Management: Understanding ethical considerations, legal requirements, and best practices in donor portfolio growth strategies.
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