Certificate in Digital Advertising Essentials: High Conversions
-- ViewingNowThe Certificate in Digital Advertising Essentials: High Conversions is a comprehensive course designed to empower learners with the essential skills required for successful digital advertising campaigns. In today's digital age, businesses increasingly rely on online advertising to reach their target audiences, making this certification highly relevant and in-demand.
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⢠Understanding Digital Advertising Fundamentals • Importance of digital advertising, various channels, and ad formats • Measuring performance and key metrics
⢠Setting Up High-Converting Google Ads Campaigns • Keyword research, ad groups, and ad creation • Bid strategies, ad extensions, and conversion tracking
⢠Facebook and Instagram Advertising for Maximum Conversions • Audience targeting, ad creation, and optimization • Custom conversions and reporting
⢠Retargeting and Remarketing Techniques for Higher Conversions • Dynamic ads, pixel implementation, and audience segmentation • Sequential retargeting and lookalike audiences
⢠Landing Page Optimization for Increased Conversions • Design principles, A/B testing, and mobile optimization • Call-to-action (CTA) strategy and lead generation
⢠Content Marketing for Digital Advertising Success • SEO, blogging, and social media marketing • Influencer marketing and video content
⢠Leveraging Data Analytics for High-Conversion Decisions • Google Analytics, conversion funnels, and data visualization • Attribution modeling and data-driven insights
⢠Emerging Trends in Digital Advertising • Artificial intelligence, virtual reality, and voice search • Privacy regulations and ethical considerations
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