Certificate in Inquiry-Based Market Research Techniques

Name: Certificate in Inquiry-Based Market Research Techniques
Price: 149 GBP
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The Certificate in Inquiry-Based Market Research Techniques course is a comprehensive program designed to equip learners with essential skills for conducting data-driven market research. This course emphasizes the importance of inquiry-based learning, which encourages critical thinking and problem-solving skills necessary to excel in today's dynamic business landscape.

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AboutThisCourse

In this course, learners will gain hands-on experience with various market research techniques, including surveys, focus groups, and data analysis. They will also learn how to interpret research findings and communicate insights effectively to stakeholders. With the increasing demand for data-driven decision-making in industries such as marketing, advertising, and market research, this course is an excellent opportunity for learners to enhance their skillset and advance their careers. By completing this course, learners will demonstrate their expertise in inquiry-based market research techniques, making them valuable assets to any organization.

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CourseDetails

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Unit 1: Introduction to Inquiry-Based Market Research
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Unit 2: Formulating Research Questions and Hypotheses
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Unit 3: Secondary Research: Leveraging External Data Sources
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Unit 4: Primary Research: Survey Design and Sampling Techniques
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Unit 5: Qualitative Research Methods: Focus Groups and In-Depth Interviews
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Unit 6: Quantitative Research Methods: Data Analysis and Statistical Testing
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Unit 7: Utilizing Market Research Tools and Software
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Unit 8: Presenting Research Findings and Actionable Insights
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Unit 9: Ethical Considerations in Market Research
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Unit 10: Inquiry-Based Market Research in Practice: Case Studies and Applications

CareerPath

Certificate in Inquiry-Based Market Research Techniques: Discover the growing trends and demand for skilled professionals in the UK market research industry. This section highlights relevant statistics using a 3D pie chart to help you understand the job market landscape, salary ranges, and skill demand.

The UK market research industry is thriving, with a growing demand for professionals skilled in inquiry-based techniques. The 3D pie chart above showcases the distribution of four prominent roles in this field: Market Research Analyst, Consumer Insights Analyst, Data Journalist, and Competitive Intelligence Analyst. Each of these roles contributes uniquely to the market research landscape, and the chart highlights the percentage of professionals employed in each role. With the rapid growth of big data, AI, and machine learning, understanding the job market trends and skill demands within the industry is crucial for career development and success.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
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FastTrack GBP £149

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ThreeFourHoursPerWeek
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StandardMode GBP £99

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TwoThreeHoursPerWeek
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CERTIFICATE IN INQUIRY-BASED MARKET RESEARCH TECHNIQUES

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UK School of Management (UKSM)

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05 May 2025

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