Advanced Certificate in High-Performance Ad Optimization

Name: Advanced Certificate in High-Performance Ad Optimization
Price: 149 GBP
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The Advanced Certificate in High-Performance Ad Optimization is a comprehensive course designed to empower learners with the essential skills needed to thrive in the dynamic world of digital advertising. This certificate course focuses on high-performance ad optimization, an in-demand skillset that helps businesses maximize their ad revenue and reach their target audiences more effectively.

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AboutThisCourse

In this era of data-driven marketing, understanding how to optimize ads for various platforms is crucial. This course covers key topics such as ad operations, ad network management, and data analysis, providing learners with a holistic view of the ad optimization process. By the end of this course, learners will be equipped with the skills needed to drive impactful results, making them valuable assets in any organization. With the ever-increasing demand for digital advertising expertise, this course is an excellent opportunity for professionals looking to advance their careers and stay ahead in the competitive digital landscape.

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CourseDetails

• Advanced Ad Networks: Understanding the intricacies of premium ad networks, their targeting capabilities, and optimization strategies.
• Programmatic Advertising: Diving into programmatic advertising, real-time bidding, private marketplaces, and automation tools.
• High-Performance Ad Formats: Exploring interactive, rich media, and native ads, focusing on their implementation, tracking, and performance.
• Ad Operations & Yield Management: Streamlining ad operations, reducing latency, and optimizing yield through advanced yield management techniques.
• A/B Testing & Multivariate Experiments: Mastering A/B testing and multivariate experiments for fine-tuning ad creatives and placements.
• Advanced Audience Segmentation: Segmenting audiences using advanced targeting methods, such as lookalike modeling and psychographic data.
• Cross-Device Attribution & Measurement: Addressing cross-device attribution challenges and learning to accurately measure performance.
• Advanced Analytics & Reporting: Harnessing the power of advanced analytics tools to analyze, visualize, and present ad performance data.
• Fraud Detection & Mitigation: Identifying and combating ad fraud, ensuring campaign integrity and maximizing ROAS.

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BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £149

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £99

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FlexibleLearningPace

TwoThreeHoursPerWeek
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ADVANCED CERTIFICATE IN HIGH-PERFORMANCE AD OPTIMIZATION

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UK School of Management (UKSM)

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05 May 2025

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