Advanced Certificate in Crisis Communication Response for Charities
-- ViewingNowThe Advanced Certificate in Crisis Communication Response for Charities is a comprehensive course designed to empower charity professionals with the skills to navigate complex communication challenges during crises. In an era where reputations can be tarnished in an instant, this course is more important than ever.
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• Advanced Crisis Communication Strategies: Understanding the critical role of effective communication during a crisis, this unit covers proactive and reactive strategies to mitigate negative impacts on charitable organizations. It includes developing a crisis communication plan, message development, and delivery, and post-crisis evaluation.
• Media Relations in Crisis: This unit explores the relationship between charities and the media during a crisis. It covers building media relationships, press releases, and interviews, and managing social media during a crisis.
• Legal and Ethical Considerations in Crisis Communication: This unit examines the legal and ethical implications of crisis communication. It covers laws and regulations affecting crisis communication, ethical considerations, and decision-making during a crisis.
• Stakeholder Engagement in Crisis Communication: This unit focuses on engaging with various stakeholders during a crisis, including donors, beneficiaries, employees, and volunteers. It covers identifying key stakeholders, communication strategies, and building trust and credibility.
• Psychology of Crisis Communication: This unit explores the psychological aspects of crisis communication, including how individuals and groups respond to crises, the role of emotions, and how to communicate effectively during high-stress situations.
• Digital Crisis Communication: This unit covers the use of digital channels, such as social media and websites, during a crisis. It includes best practices for digital crisis communication, managing online reputation, and monitoring and analyzing digital data.
• Crisis Communication Training and Exercises: This unit focuses on training and exercises to prepare charities for a crisis. It covers developing training programs, conducting crisis communication exercises, and evaluating and improving crisis communication skills.
• Case Studies in Crisis Communication for Charities: This unit examines real-world examples of crisis communication in charities. It covers successful and unsuccessful crisis communication strategies, analyzing communication failures, and learning from best practices.
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- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
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- ThreeFourHoursPerWeek
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