Global Certificate in Strategic Branding: Market Positioning
-- ViewingNowThe Global Certificate in Strategic Branding: Market Positioning is a comprehensive course designed to empower learners with essential skills in brand strategy and market positioning. This certification program highlights the importance of building strong brands, creating unique market positions, and driving business growth.
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Unit 1: Introduction to Strategic Branding & Market Positioning
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Unit 2: Understanding the Target Audience & Market Segmentation
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Unit 3: Brand Positioning Map & Matrix Analysis
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Unit 4: Crafting a Unique Selling Proposition (USP)
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Unit 5: Competitor Analysis & Benchmarking for Strategic Brand Positioning
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Unit 6: Developing a Brand Positioning Statement
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Unit 7: Implementing & Communicating the Brand Positioning Strategy
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Unit 8: Monitoring & Evaluating Brand Performance & Competitive Response
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Unit 9: Building Brand Equity & Customer Loyalty
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Unit 10: Case Studies in Successful Global Brand Positioning
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