Global Certificate in Strategic Branding: Market Positioning

Name: Global Certificate in Strategic Branding: Market Positioning
Price: 149 GBP
Availability: InStock

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The Global Certificate in Strategic Branding: Market Positioning is a comprehensive course designed to empower learners with essential skills in brand strategy and market positioning. This certification program highlights the importance of building strong brands, creating unique market positions, and driving business growth.

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AboutThisCourse

In an era where branding significantly impacts consumer decisions, this course is in high demand across various industries. Learners will gain a deep understanding of the strategic branding process, tools, and techniques to position their brands effectively in competitive markets. By enrolling in this course, professionals can enhance their branding expertise, improve their decision-making abilities, and stay updated on the latest industry trends. The course equips learners with the necessary skills for career advancement, enabling them to lead successful branding initiatives and deliver outstanding business results.

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CourseDetails

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Unit 1: Introduction to Strategic Branding & Market Positioning
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Unit 2: Understanding the Target Audience & Market Segmentation
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Unit 3: Brand Positioning Map & Matrix Analysis
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Unit 4: Crafting a Unique Selling Proposition (USP)
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Unit 5: Competitor Analysis & Benchmarking for Strategic Brand Positioning
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Unit 6: Developing a Brand Positioning Statement
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Unit 7: Implementing & Communicating the Brand Positioning Strategy
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Unit 8: Monitoring & Evaluating Brand Performance & Competitive Response
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Unit 9: Building Brand Equity & Customer Loyalty
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Unit 10: Case Studies in Successful Global Brand Positioning

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £149

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £99

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN STRATEGIC BRANDING: MARKET POSITIONING

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UK School of Management (UKSM)

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05 May 2025

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