Global Certificate in Twitter Social Listening Skills

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The Global Certificate in Twitter Social Listening Skills course is a must for professionals seeking to excel in digital marketing and social media management. This course highlights the importance of monitoring and analyzing Twitter data to gain valuable insights about customer opinions, industry trends, and competitor activities.

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AboutThisCourse

With the increasing demand for social listening skills across industries, this course provides learners with a competitive edge in the job market. It equips learners with the essential skills to leverage Twitter's vast data to make informed business decisions, manage brand reputation, and drive customer engagement. By the end of this course, learners will be proficient in using Twitter's advanced search functions, creating and managing Twitter lists, and utilizing social listening tools to monitor and analyze Twitter data. These skills are vital for career advancement in fields such as digital marketing, social media management, public relations, and market research, making this course an excellent investment for any professional looking to stay ahead in today's digital world.

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CourseDetails

โ€ข Twitter Basics
โ€ข Understanding Social Listening
โ€ข Setting Up a Twitter Listening Strategy
โ€ข Twitter Data Analysis Tools
โ€ข Identifying Key Influencers and Trends
โ€ข Monitoring and Measuring Brand Mentions
โ€ข Twitter Social Listening for Competitive Analysis
โ€ข Handling Customer Feedback and Crisis Management
โ€ข Best Practices for Twitter Social Listening

CareerPath

The Global Certificate in Twitter Social Listening Skills is a valuable credential that equips professionals with the necessary skills for various roles in the data-driven era. Driven by the increasing demand for social media analytics, these roles often require expertise in understanding audience behavior, measuring campaign effectiveness, and employing social listening strategies. In the UK, the job market is brimming with opportunities for these roles, with competitive salary ranges and growing demand. Here's a breakdown of the opportunities and their respective market shares: 1. **Digital Marketing Specialist**: Approximately 45% of the market, with a UK salary range of ยฃ29k-ยฃ43k. Digital marketing specialists are in high demand, with their expertise in social media campaigns, SEO, and content curation. 2. **Data Analyst**: Comprising around 25% of the market, data analysts earn ยฃ23k-ยฃ40k in the UK. With the rise of big data, data analysts proficient in social listening tools and techniques are highly sought after. 3. **Social Media Manager**: Making up 15% of the market, social media managers in the UK earn between ยฃ22k-ยฃ40k. As social media becomes more integral to marketing, these professionals are responsible for building and maintaining online communities. 4. **Content Writer**: With about 10% of the market share, content writers in the UK can expect salaries between ยฃ20k-ยฃ35k. These professionals create engaging and informative content that helps drive social media engagement. These roles are essential for harnessing the power of Twitter's social listening capabilities, positioning professionals for success in the ever-evolving digital landscape.

EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
  • ComplementaryFormalQualifications

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FastTrack GBP £149
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
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StandardMode GBP £99
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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GLOBAL CERTIFICATE IN TWITTER SOCIAL LISTENING SKILLS
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UK School of Management (UKSM)
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05 May 2025
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