Global Certificate in Competitive Strategy Formulation: Market Positioning

-- ViewingNow

The Global Certificate in Competitive Strategy Formulation: Market Positioning course is a comprehensive program designed to empower professionals with the skills necessary to excel in today's dynamic business landscape. This course focuses on the importance of developing and implementing effective competitive strategies that enable businesses to maintain a strong market position and achieve long-term success.

4.5
Based on 3,226 reviews

6,698+

Students enrolled

GBP £ 149

GBP £ 215

Save 44% with our special offer

Start Now

이 과정에 대해

In an increasingly competitive global market, there is a high demand for professionals who can formulate and execute winning strategies. This course equips learners with the essential skills necessary to analyze market trends, understand customer needs, and develop a unique value proposition that differentiates their business from competitors. By completing this course, learners will gain a deep understanding of the key concepts and tools used in competitive strategy formulation, including Porter's Five Forces, SWOT analysis, and positioning maps. They will also learn how to conduct market research, analyze competitors, and develop a strategic plan that aligns with their business goals. This course is ideal for professionals in marketing, sales, product management, and business development, as well as entrepreneurs looking to start their own business. By mastering the art of competitive strategy formulation, learners will be well-positioned to advance their careers and make meaningful contributions to their organizations.

100% 온라인

어디서든 학습

공유 가능한 인증서

LinkedIn 프로필에 추가

완료까지 2개월

주 2-3시간

언제든 시작

대기 기간 없음

과정 세부사항

• Market Analysis: Understanding the market, competition, and industry trends. • Competitive Positioning: Identifying and evaluating competitive forces and developing strategies to gain a sustainable advantage. • Market Segmentation: Dividing a market into distinct groups of consumers with similar needs or characteristics. • Target Marketing: Selecting and focusing on specific market segments to effectively reach and engage with the target audience. • Product Positioning: Defining and communicating the unique value proposition of a product to differentiate it from competitors. • Brand Positioning: Creating a distinct and favorable image and reputation for a brand in the minds of consumers. • Pricing Strategy: Setting prices to maximize profitability, market share, and customer value. • Distribution Strategy: Selecting and managing channels to reach customers and make products available. • Promotion Strategy: Creating and executing marketing campaigns to effectively communicate and promote the value proposition. • Measurement and Evaluation: Tracking and analyzing performance metrics to assess the effectiveness of the competitive strategy and make data-driven decisions.

경력 경로

The Global Certificate in Competitive Strategy Formulation: Market Positioning offers a comprehensive understanding of various roles in the job market. In the UK, the demand for professionals skilled in market positioning is on the rise. This section showcases the latest trends in this dynamic field through a 3D pie chart. Product managers take the lead with a 25% share, emphasizing the importance of strategic product development and positioning in today's competitive landscape. Close behind are business development managers (20%), highlighting the need for professionals who can create and maintain strategic partnerships. Marketing managers (18%) and sales managers (15%) play significant roles in shaping a company's positioning, driving revenue growth, and increasing brand awareness. Meanwhile, competitive intelligence analysts (12%) and strategy consultants (10%) are essential in providing valuable insights and recommendations for a company's overall strategy. This 3D pie chart is designed to be responsive, adapting to various screen sizes for optimal viewing. With transparent background and vibrant color schemes, the chart provides an engaging visual representation of the current job market trends in the UK.

입학 요건

  • 주제에 대한 기본 이해
  • 영어 언어 능숙도
  • 컴퓨터 및 인터넷 접근
  • 기본 컴퓨터 기술
  • 과정 완료에 대한 헌신

사전 공식 자격이 필요하지 않습니다. 접근성을 위해 설계된 과정.

과정 상태

이 과정은 경력 개발을 위한 실용적인 지식과 기술을 제공합니다. 그것은:

  • 인정받은 기관에 의해 인증되지 않음
  • 권한이 있는 기관에 의해 규제되지 않음
  • 공식 자격에 보완적

과정을 성공적으로 완료하면 수료 인증서를 받게 됩니다.

왜 사람들이 경력을 위해 우리를 선택하는가

리뷰 로딩 중...

자주 묻는 질문

이 과정을 다른 과정과 구별하는 것은 무엇인가요?

▼

과정을 완료하는 데 얼마나 걸리나요?

▼

WhatSupportWillIReceive

▼

IsCertificateRecognized

▼

WhatCareerOpportunities

▼

언제 코스를 시작할 수 있나요?

▼

코스 형식과 학습 접근 방식은 무엇인가요?

▼

코스 수강료

가장 인기
뚠뼸 경로: GBP £149
1개월 내 완료
가속 학습 경로
  • 죟 3-4시간
  • 쥰기 인증서 배송
  • 개방형 등록 - 언제든지 시작
Start Now
표준 모드: GBP £99
2개월 내 완료
유연한 학습 속도
  • 죟 2-3시간
  • 정기 인증서 배송
  • 개방형 등록 - 언제든지 시작
Start Now
두 계획 모두에 포함된 내용:
  • 전체 코스 접근
  • 디지털 인증서
  • 코스 자료
올인클루시브 가격 • 숨겨진 수수료나 추가 비용 없음

과정 정보 받기

상세한 코스 정보를 보내드리겠습니다

회사로 지불

이 과정의 비용을 지불하기 위해 회사를 위한 청구서를 요청하세요.

청구서로 결제

경력 인증서 획득

샘플 인증서 배경
GLOBAL CERTIFICATE IN COMPETITIVE STRATEGY FORMULATION: MARKET POSITIONING
에게 수여됨
학습자 이름
에서 프로그램을 완료한 사람
UK School of Management (UKSM)
수여일
05 May 2025
블록체인 ID: s-1-a-2-m-3-p-4-l-5-e
이 자격증을 LinkedIn 프로필, 이력서 또는 CV에 추가하세요. 소셜 미디어와 성과 평가에서 공유하세요.
SSB Logo

4.8
새 등록
→ 과정 보기