Global Certificate in Competitive Strategy Formulation: Market Positioning

Name: Global Certificate in Competitive Strategy Formulation: Market Positioning
Price: 149 GBP
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The Global Certificate in Competitive Strategy Formulation: Market Positioning course is a comprehensive program designed to empower professionals with the skills necessary to excel in today's dynamic business landscape. This course focuses on the importance of developing and implementing effective competitive strategies that enable businesses to maintain a strong market position and achieve long-term success.

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AboutThisCourse

In an increasingly competitive global market, there is a high demand for professionals who can formulate and execute winning strategies. This course equips learners with the essential skills necessary to analyze market trends, understand customer needs, and develop a unique value proposition that differentiates their business from competitors. By completing this course, learners will gain a deep understanding of the key concepts and tools used in competitive strategy formulation, including Porter's Five Forces, SWOT analysis, and positioning maps. They will also learn how to conduct market research, analyze competitors, and develop a strategic plan that aligns with their business goals. This course is ideal for professionals in marketing, sales, product management, and business development, as well as entrepreneurs looking to start their own business. By mastering the art of competitive strategy formulation, learners will be well-positioned to advance their careers and make meaningful contributions to their organizations.

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CourseDetails

• Market Analysis: Understanding the market, competition, and industry trends. • Competitive Positioning: Identifying and evaluating competitive forces and developing strategies to gain a sustainable advantage. • Market Segmentation: Dividing a market into distinct groups of consumers with similar needs or characteristics. • Target Marketing: Selecting and focusing on specific market segments to effectively reach and engage with the target audience. • Product Positioning: Defining and communicating the unique value proposition of a product to differentiate it from competitors. • Brand Positioning: Creating a distinct and favorable image and reputation for a brand in the minds of consumers. • Pricing Strategy: Setting prices to maximize profitability, market share, and customer value. • Distribution Strategy: Selecting and managing channels to reach customers and make products available. • Promotion Strategy: Creating and executing marketing campaigns to effectively communicate and promote the value proposition. • Measurement and Evaluation: Tracking and analyzing performance metrics to assess the effectiveness of the competitive strategy and make data-driven decisions.

CareerPath

The Global Certificate in Competitive Strategy Formulation: Market Positioning offers a comprehensive understanding of various roles in the job market. In the UK, the demand for professionals skilled in market positioning is on the rise. This section showcases the latest trends in this dynamic field through a 3D pie chart. Product managers take the lead with a 25% share, emphasizing the importance of strategic product development and positioning in today's competitive landscape. Close behind are business development managers (20%), highlighting the need for professionals who can create and maintain strategic partnerships. Marketing managers (18%) and sales managers (15%) play significant roles in shaping a company's positioning, driving revenue growth, and increasing brand awareness. Meanwhile, competitive intelligence analysts (12%) and strategy consultants (10%) are essential in providing valuable insights and recommendations for a company's overall strategy. This 3D pie chart is designed to be responsive, adapting to various screen sizes for optimal viewing. With transparent background and vibrant color schemes, the chart provides an engaging visual representation of the current job market trends in the UK.

EntryRequirements

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ProficiencyEnglish
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FastTrack GBP £149

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ThreeFourHoursPerWeek
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StandardMode GBP £99

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TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN COMPETITIVE STRATEGY FORMULATION: MARKET POSITIONING

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UK School of Management (UKSM)

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05 May 2025

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